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Considering all the goods and services purchased for a
wedding, none other is like video. It recreates the life of the event like
no other medium; it is a time machine through which the wedding couple and
their children can relive the day. It is the most far-reaching of all
wedding-related purchases and is surpassing photography as the primary
commemoration medium for weddings.
History of Wedding Video
Prior to 1978, those who wanted a motion image record of events depended
on movie film. Super-8 sound cameras became available in the 1970's. It
was impossible to make an uninterrupted recording of the ceremony because of
the limited run time; cameras were also very noisy and performed poorly in
low light. But some enterprising super-8 filmmakers successfully marketed
wedding filming.
With the market introduction of Betamax and VHS for home video recording,
consumer-affordable portable color video cameras and VCRs became available.
Although heavier and less sensitive than sound movie cameras, these
camera-VCR combos could capture an entire wedding ceremony for a fraction of
the cost of film.
Early wedding videos were crude by today's standards -- poor image
quality, bulky light-hungry equipment, and lack of professional techniques
by the videographer. Even so, wedding video offered consumers something
unmatched by short home movies or still photography.
Quality was still below that of professional and broadcast equipment, but
wedding clients still wanted their events preserved. Many potential clients
were turned away by the poor quality and intrusion of this video, and the videographers grew weary of lack of proper equipment designed for event
work.
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